Founder Introduction

Jake Liu


Jake Liu is a seasoned marketing professional with over two decades of experience in the field. Born in Hong Kong, Jake pursued his higher education at the University of Sydney, Australia, where he graduated in 2003 with a Bachelor of Commerce, specializing in Marketing and Economics.

Throughout his illustrious career, Jake has honed his expertise in regional marketing, overseeing strategies across a diverse range of Asian countries including Singapore, Taiwan, Malaysia, Thailand, the Philippines, Indonesia, and Korea, in addition to Turkey and the UAE. His work spans various sectors, notably Fast-Moving Consumer Goods (FMCG), Beauty, and Electronics, where he has consistently delivered outstanding results..

Jake is particularly renowned for his ability to craft exceptional customer experiences, seamlessly integrating online and offline platforms to engage consumers effectively. His proficiency extends to product development and advertisement, where he has demonstrated a keen insight into market trends and consumer preferences, driving product innovations that meet and exceed customer expectations..

With a deep understanding of the dynamic marketing landscape in Asia and beyond, Jake continues to lead with strategic vision and creative solutions, contributing significantly to the success and growth of the brands he represents.

Yuku Ng


He is a former Assistant Regional Headquarters Commissioners (Information and Technology Training) of Scout Association of Hong Kong – Kowloon Region. He has over 20 years of experience in the research and development of technology in the tourism industry. Meanwhile, he has ample experience in comparing prices, connecting to different systems, communicating with different companies and data comparison.

In 2001, he started up a technology company with his friends. Unfortunately, there were economic crises in Hong Kong in 2003 and 2008. Hence, their business was severely affected.

From 2008 to 2020, he was a lecturer at the Hong Kong Institute of Vocational Education.

In 2013, he noticed the rise of the price comparison platforms for tourism so he compiled a price comparison platform for hotel and air tickets for medium-sized travel agencies.

In 2016, due to his personal experience, he found Storage Select, a price comparison platform for self-storage.

In 2017, he launched Airbare, the first local online price comparison platform for air tickets and won Hong Kong Smart City Awards 2018.

In 2019, he rolled out TripOptimizer, Hong Kong’s first fully automated order management system for travel agencies. Later, he won the Silver Award of the Hong Kong ICT Awards – “Smart Tourism” in 2021.

With his years of experience in the tourism market and strength in IT technology, the platform and system he created bring much convenience to life and travel to many people.